Do you have an online store? Are the products you are selling well in the virtual domain? If not, it means you have not been up to market products online. Moreover, nowadays more and more competitors with the same product and the price is a little different ready to confront your success. Well, it seems you have to start trying new tips are effective for improving sales online store. Who knows after try it later, turnover will increase dramatically.
1. Social Network
Facebook, almost everyone has it. Both adults, school children and even the elderly are now connected in a social network this network. Previously there have also been famous in Friendster that had motherland but for now that are popular are Facebook and Twitter. Make sure you have a Facebook Fanpage yourself displaying your products online.
Another advantage of Facebook is the share button. The power of the Share button really magical, just enough with just one click, you can send promo-promo to everyone connected to the network. This means we become one step closer to its potential customers. There was also a feature Like This. This feature both in Facebook or on websites linked to Facebook Connect will allow our product ogled. Each 'thumbs up' given on the product, will increase the popularity the product itself.
There is another, Facebook Chat name, it can make us instantly connected and can communicate questions and answers, if any prospective customers who want to buy the product but still hesitant. Time for us to 'persuasion' that consumers are willing to buy our products.
2. Mobile Website
BlackBerry, iPhone and Android, the trio is now popular in the market of telecommunications equipment, not least in Indonesia. Feel free to start a successful online store of the mobile website, convenience gained by prospective customers is how they get the products they need easily and quickly. If we were in the right time and position, of course, customers will not hesitate to order the products they are looking for in our online store. Therefore, it has an online store that can be accessed through mobile phones will be much better, because of the strength in terms of marketing will expand our marketing areas as well.
3. Online Business Directory
When we are confused how to better expand the domain of online store, do not hesitate to apply to business directories online, there are a lot of websites where we can advertise for free while displaying the product. The more advertising the product we put on the internet, the greater the likelihood that consumers can find the products we sell.
4. Location Based Service (LBS)
Businesses based on the location will be more fun than just a regular online business. Do not be afraid to sign up to the website can access our existence today as Koprol or Foursquare. For you who do not know, Koprol and Foursquare are two websites that can access our existence today, the city where we live, where we go and who is also able to easily update their Facebook status while in the cafe or restaurant favorites.
Pull customers to stop by our store. How? If overseas, LBS feature even many famous cafes used to provide discounts for visitors who often come to the cafe. When to shop online, we can offer the promo - promo to potential customers who are away from Kitaa store location. Many potential customers are easily wooed with discounts and promos, especially its location adjacent to their current existence.
5. Video Streaming
Who says online store may just put the picture right? Why not try something new with online streaming video. We could have made an ad about a product and made as advertisements on television, just make a simple ad video and uploaded to Youtube. No need to make a long video, at least make the video lasts 30 seconds to 1 minute to make the product more tempting catalogs. This method is suitable for mobile phones and electronic products so that potential customers can know what features are still there on the phone to be bought in the store.
6. Search Engine Optimization (SEO)
Just open a stall at the online store itself, would have been a lot of people who do. Order online stores become more crowded, do not be lazy to advertise on other websites, so it will make our website traffic to go up and the more frequently visited from anywhere.
7. Price
Both sell real or online, price is top priority, especially for consumers who have a budget fit. Price will probably be the most ogled, because even though the products are sold good, but if the shop next door, the price is cheaper, then get ready to lose customers. Get used to update information on the price of products online on a regular basis, can be will make us know more about the price range reasonable and appropriate time to offer discounts.
8. User Friendly
Simple, easy and minimalist. It was these three things to be a trend in online shops abroad. The more simple, the user will be more easy to access our online store. Certainly the potential customers will be more comfortable shopping at online stores that are easy to understand how to access and more complicated than drawing broad crammed in there. Quite often a lot of potential customers who do not yet understand the Internet, but want to try shopping online.
9. Beautify Visual Design
Visualization design good online store, will make 'eye wash' potential customers become more comfortable. They also would like to linger staring at the product catalogs that we provide.
Show also features Product Comparison, which there are 2 similar products with different brands or prices can be compared, so that prospective buyers will be able to choose which is more suitable to their needs. It would be great if it also displayed, Recommendations Products where selected products are displayed based on user personalization, which is more often he saw or what he had to spend. With this feature, potential customers will be pampered so it will be easier to buy a product which he needs without having to look first. Finding it will take time, while potential customers may be busy and anxious to buy what they need on the spot.
10. Resolution
Resolution of 1024 × 768, a lot of websites online stores since ancient principle still continue to use that resolution. Though it's been many resolutions smaller or larger size of 1280, 1440 or 1600. Many potential visitors are finally forced to see websites that do not fit the size of the screen, so that the very sight of him, the prospect becomes less convenient shopping.
Quite often most of the online store website, just put a little product in the category. It feels very redundant. Because many of netter lazy to open one page at a time. The netter was more interested in shifting to scroll down the page rather than having to open one by one to select the products they need.
11. Animation Expand, Reduce Loading Time
This point seems rather dilemma, where we have to multiply the animation and reduce the loading time of the web page. The development of technology is now rapidly increasing website. Use AJAX technology, reduce the use of Flash. You can imagine when we install the product with Flash animations in it to beautify. Unfortunately, the consumer does not install Flash, the animation will not show up, it will make the space it later.
Of course, AJAX animation is shown no less beautiful. Than just display dynamic menu, dynamic content to display gallery. Even making a website easier and faster access. The faster the website is opened, potential customers will be more often visit the store online. They will come again and again. AJAX animation here will be able to enhance your online shop without the burdensome website page loading time our online store website.
12. Typography
Arrangement of letters and type letters, it seems a small thing, but the letters play a very large role. Letters are suitable for use on a single website will reinforce the impression and the message to the user.
There are still a lot of websites online stores that use the letters a secure browser. Surely this makes the designer is limited to use letters. Not infrequently, these letters had finally placed on the image to the browser still look as desired. Well, this certainly is not a good solution. Fortunately HTML5 is starting to make waves and provide solutions that use technologies such TypeKit can help give the impression of a match from our online store. Suppose we sell the products for women, it will match letters when using a flexible and impressed feminine.
13. Beautify Catalog
The online stores are modern now an average of at least 75% of the page to display the product catalog, the rest will be used as a navigation page or a blank space.
Catalog comprises not only words, but certainly more enhanced by the image. Well, this picture had a large enough force to attract potential customers. If we put pictures blurry and unappealing, would not attract consumers sympathetic. Tampilkanlah image as attractive as possible, the layout does not collide with the writing. So the eyes would stand to linger at her.
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